Education
I attended the University of Connecticut's School of Business and graduated in 2006 with an undergraduate degree in marketing. My overall GPA was a 3.44 and I was included in the highly competitive Dean's List in two semesters. I've always been fascinated by the business world and the role of marketing so choosing a major in marketing was easy.
I enjoyed doing group projects in college because it was an opportunity for me to impress my professors and classmates with the amount of work I did, the insights I had in the subject matter and my ability to create professional power point presentations. Many times I would naturally adopt the leadership role in group projects. The numerous presentations that I've delivered in my classes have helped me to become quite comfortable with public speaking.
I’m currently pursuing my MBA at the Lender School of Business at Quinnipiac University in Hamden, CT. My concentration is in Finance in order to broaden my experience of studying Marketing as an undergraduate and working in sales. I expect for the MBA program to make me a more qualified candiate for positions in upper management. My expected graduation date is May 2012.
Student Organizations
I participated in Uconn's National Student Exchange during the Spring '06 semester at the University of South Carolina. This was an exciting opportunity for me to be able to experience an entirely new culture and go from a rural campus to an urban downtown campus. I couldn't be more happy for doing it. I loved the beautiful campus, I loved the weather, I built new relationships with people from all over the country, and I took interesting courses at the Darla Moore School of Business.
I joined the American Marketing Association in my Senior year while I was studying at the University of South Carolina because it was a good opportunity for me to meet others who share my interest in marketing. We had guest speakers from companies including Prudential Realtors, 1st Choice Mortgage, Ryan Homes, Ferguson Enterprises, and Gamecock Sports Properties. They all discussed their industries, how they got started, and answered our questions about job searching. I continued my membership in the American Marketing Association when I returned to Uconn.
Favorite Undergraduate Courses:
Principles of Advertising
The focus of this course was on integrated marketing communication and the latest trends in advertising. We examined the various types of marketing communication, the various types of media used for advertising and the growing role of the Internet. Guest speakers included the makers of Bud Light's award winning "Magic Fridge" commercial.
Marketing Research
In this course we examined the various types of market research that exist and steps that companies take before launching a new products. Guest speakers included employees of BASES, a division of Nielson. I find market research to be a fascinating subject.
Consumer Behavior
We covered a lot of information in this course. We studied what motivates consumers to make purchases, how they develop attitudes about brands, and the influence of their culture and their social class.. We also studied psychographic techniques (VALS) and PRIZM segmentation and did perceptual mapping exercise to identify opportunities for new products.
Managerial Communication
This was one of the most useful courses that I've taken. Each week we either had a written assignment or had to make a presentation in the board room. Written assignments included creating professional memorandums addressed to employees and writing proposals to prospective clients. We also did two group projects in which we made powerpoint presentations. In the first, we recommended changes to Bernie's Electronics web site in order to make it more effective. In the second, we analyzed the stock of Southwest Airlines.
